About Us
AMAI AMARA was founded in 2020 by sisters Chiara and Taona as a jewelry label committed to timeless designs and the creation of iconic art deco-inspired jewelry boxes designed to last a lifetime.
All jewelry has a story to tell - our story began in London & Berlin in which we started designing jewelry and more often than not ended up misplacing some of our pieces.
This led to a unique idea and with a ton of inspiration, AMAI AMARA would become the answer to the long-term search for iconic jewelry boxes and carefully designed long lasting jewelry that does not break the bank whilst still looking beautiful. The name AMAI AMARA comes from the belief and appreciation that every person has a beautiful light in their own right.
"Every person deserves to feel powerful each day in their perfectly imperfect ways... inspired by the love of both of our mother and grandmothers, we named our brand ‘Amai’ which stands for ‘mother’ as well as strong female energy and ‘Amara,’ which stands for everlasting grace and light. AMAI AMARA's timeless pieces of jewelry and jewelry boxes are designed to be worn and used every day and become unique heirlooms you can happily enjoy for a lifetime.
With versatile stacking and styling options, our jewelry pieces are a must-have to express your individual personality. We are careful to curate our pieces in limited capsule collections so as to comply with A-grade sustainable practices." - Taona, FOUNDER of AMAI AMARA
