AMAI AMARA

Consciously crafted fine-jewels influenced by cultures worldwide, at Amai Amara, we embody a new and unique take on timeless jewelry. Beautifully crafted to last a lifetime.

All jewelry has a story to tell; our curated collection of intricate designs, influenced by different cultures from London, Berlin, to Harare. Regardless of your journey, we want to adorn our customers; we’re on a mission to create eye-catching, minimalistic accessories that accentuate your natural radiance. It is a testament to our unusual designs, of which we work hard to capture each intricate feature they possess.

Incorporating our fresh outlook onto classic designs, at Amai Amara, we highlight our strong focus on sustainability and quality. Whilst we acknowledge an ever-changing world around us, we constantly strive to captivate our customers that conserve the latest in sustainable practices whilst not compromising on quality.

Amai Amara expertly combines expert craftsmanship and an eye for high-quality grade materials, combining Mother of Pearl, Zirconia, Onyx, Harz and Birthstones into our occasion and daily-wear designs.

Our Foundations

A creative concept brought together by Chiara. Amai Amara’s story began as a dream realized whilst living in Berlin. Uniquely combining her inspiration gathered from cities worldwide, with a mission to develop a mid-luxury, family-owned business. So, that’s precisely what she did.

Inspired by the love of both her mother and grandmothers, they named us ‘Amai’; in Shona, this name stands for ‘mother’, representing a piece of all of them in honor of their support. Our second name, ‘Amara,’ stands for everlasting grace, beauty and light, which we reflect in all our pieces.

Message from Founders

“Growing up in sub-saharan African, the birthplace of my father, the simplicity as well as the vibrance of colors both in fashion and design was forever fascinating to me. The patterns are clean whilst vibrant and often celebrate different design dimensions. Living in Europe today, the birthplace of my mother and where I am based now, the influence of fashion keeps growing and evolving and I continue embracing an explosion of different looks in the birthplace of luxury fashion such as Paris, Milan, Berlin and London. My journey has just begun and I will continue to hold onto my closest virtues: quality design, sustainability and of course a lot stylish fun along the way.” - Chiara